01
Marketing & Brand Development
Market-specific strategy, positioning, pricing, consumer engagement and activation.
Drink Cultr — alcobev marketing, distribution and market development
A Bengaluru-based alcobev marketing and distribution company building, launching and scaling alcohol brands across South India.
About Drink Cultr
Our primary focus is marketing and distribution, supported by capabilities in product sourcing, importing, Indian bottling, market entry and brand development.
We work with both Indian and international alcohol brands, helping them find the right market, build the right strategy and reach the right consumers.
5
South Indian states
30+
Brands in portfolio
2
Group companies
Bengaluru
Built local. Designed to scale national.
What we do
02
Distribution
Building presence across key South Indian states and connecting brands with the right channels.
03
Product Sourcing
Identifying Indian and international products with the potential to succeed in India.
04
Import & Market Entry
Supporting international brands with practical routes into the Indian market.
05
Indian Bottling
Exploring commercially viable local bottling and production opportunities.
→
One ecosystem
Discover, develop, market, distribute, scale — brought together under one roof.
Work with us
Our approach
They need the right product, the right positioning, the right market and the right execution. Drink Cultr brings these pieces together under one ecosystem.
Discover
Develop
Market
Distribute
Scale
Our markets
We combine regional market understanding with a broader Indian view — building deep presence where it counts before scaling out.
Build local Scale national
Home market · Bengaluru HQ
Karnataka
Why Drink Cultr
We want to be the partner brands turn to when they need a team that understands the market, builds the brand and drives the business.
Market First
Understand the market before building the strategy.
Distribution Led
Turn brand potential into actual market presence.
India + Global
Work across Indian and international brand opportunities.
End-to-End
Marketing, distribution, importing, bottling and market development.
South India Expertise
Focused presence across five key South Indian markets.
Marketing that moves brands
Social Media
Creative content, reels, campaigns, influencer collaborations and social strategy — built to grow digital presence and connect brands with today's consumers.
- Content
- Reels
- Influencers
- Campaigns
Events & Experiences
Tastings, nightlife activations, product launches, brand experiences and strategic partnerships that put the right brand in front of the right audience.
- Tastings
- Nightlife
- Launches
- Partnerships
Put the right brand in front of the right audience — and create demand.
From distinctive products and emerging labels to strategic market entry and distribution — we bring together the right brands, markets and consumers.
Russkoye Serebro
Vodka
Russia
Goldben
Blended Scotch Whisky
Poland
Cigarrignac
Brandy
Germany
Vinyac
Brandy
Germany
Barrignac 6 Star
Brandy
Germany
Barrignac 4 Star
Brandy
Germany
Askur
Gin
USA
Helix
Vodka
USA
Distribution products
Distributed under
Samiis Enterprises
Zone · Karnataka
Our alliances bring together market expertise, brand development and distribution strength — creating pathways that connect exceptional brands with the right markets, channels and consumers.
Bitburger
Premium Pils · 330 ml
Germany
Bitburger Keg
Premium Pils · 5 L
Germany
Oettinger Export
Export Beer · 330 ml
Germany
Oettinger Weissbier
Wheat Beer · 330 ml
Germany
Oettinger Black
Black Beer · 330 ml
Germany
Lighthouse
Whisky
India
Lighthouse Peated
Blended Scotch Whisky
Scotland
Old Smitty's
Single Malt Scotch Whisky
Scotland
PB International
PB International is the import-export sister concern of Drink Cultr, connecting global beverage alcohol brands with opportunities in the Indian market.
With expertise across international sourcing, imports, exports and cross-border trade, PB International strengthens the ecosystem by creating access to products, partners and opportunities across global markets.
Together, a seamless journey from global sourcing and market entry to strategic marketing and distribution in India.
Strategic design partners
In collaboration with
Silver Brush Studio
Est. 2015 · 200+ projects · 7 countries
Great alcohol brands are built through more than what is inside the bottle. They are shaped by identity, story, experience and the way they connect with culture. Silver Brush Studio has worked with Amazon Prime, Bombay Sapphire, Bacardi, MMI Dubai and Patrón El Cielo.
Brunch station & brand campaign
Bombay Sapphire
Packaging & product branding
Leprechaun Gold
Brand activation, UAE
Tequila Patrón
Menu & campaign collateral
Bombay Bramble
Our vision